Ergo labs

We built India's first & only

About

Ergo is a technology lab for the organized retail industry with a single focus “Building the malls of tomorrow”.

With our mission to solve complex problems for customers of mall based retail, we specialize in end-to-end product delivery. Our expertise is in the design & development of high end mobile applications, location based services, mapping & navigation solutions, search platforms and custom software development across all verticals of the retail world.

Problems at hand

Generating footfall

E-commerce has changed the retail landscape. Brick and mortar stores not only compete against each other, but also face competition from e-tailers worldwide. While malls & brands do their best in providing best experience & offerings, digital communication and the timing thereof, play a pivotal role in bringing the customer to the mall.

Converting footfall

Counting how many people visit a store in a given time - “the footfall” - reveals how many opportunities for a sale are there at any moment throughout the day. However there are still limited ways to ensure that the footfall converts to in-store purchases. A healthy sale conversion not only affects rental yields directly but has a compounding effect on customer loyalty.

Return on marketing

For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half”. A lack of customer insights limits the opportunities to become sufficiently relevant in the communication with customers. Shopping malls, who have not yet managed to adjust their marketing mix to allow for the use of data driven marketing channels, are now at a risk of facing a decrease in visitor count and revenue.

Difficult discovery

A 5 minute observation of any mall help desk will reveal that the biggest problem facing a customer in a mall is discovery. With the ever increasing choices, finding a particular brand, the right deal, store options for a particular product category, a toilet or even the nearest exit can be a formidable challenge.

Data freshness & upkeep

Any portal for mall customers is only as good as the data it provides. Most malls invest resources in building their digital presence but keeping the data fresh & correct needs scalable, intuitive & distributed content management approaches & systems.

Loyalty & reward management

Achieving a unified, cross channel loyalty program requires a central customer system of records with real time integration or synchronization to related applications. Loyalty management systems that are flexible, robust yet easy to manage are hard to find.

Who & how to target?

Online retailers have the advantage of a range of unique customer insights. Compared to online retailers, shopping malls typically have very limited customer insights. They typically work with revenue numbers in totals or on a categorical level, combined with visit counting hardware, but gather very little information about characteristics of the different visitors.

Indoor Navigation

Modern malls, with exquisite, multi level, multi sectional designs & virtually unlimited shopping options are a boon for the modern mall customer customer. But navigating these modern marvels could be a great challenge & might limit the most frequented heat zones to the ones that are most easily accessible. Indoor navigation that is on-mobile, updated real time & intuitive has direct impact on store footfalls.

Solutions we offer

Search and browse

We provide complete advanced vertical search solutions for categories, products, brands, mall amenities, deals, events etc. Users can also browse for stores based on requirement. So searching the entire mall is a matter of a few clicks!

Real time alerts and notifications

Unlike other marketing platforms, Our technology ensures that users are alerted of the right offer at the right location & at right time, inside the mall. Not only that, users can subscribe to their favorite brands and get notified about deals as soon as they start.

Indoor Positioning and Navigation

We provide India’s first and only infrastructure-less indoor positioning and navigation system. Our state of art technology requires absolutely no hardware. Our navigation uses real life references to make indoor navigation easy for all.

Digital Parking and Food Courts

Malls can now have digitally integrated food courts with order management facility. The user can place the order on the app and collect it once ready. Say no to remembering and navigating to your car. Users can find and navigate to their cars at the click of a button. What’s more - they can pay online too!

Bye bye long queues!

Loyalty Programs

Connect your customers to your stores and build loyalty. Our customizable loyalty programs ensure that malls get increased footfalls and get amazing benefits using the loyalty program. Our loyalty program is entirely digital and includes next to no manual labour.

Social Integrations

We ensure you stay connected to your customers - ALWAYS. Our ominchannel solutions can ensure that your apps users don’t miss the social content and your avid followers are always tuned into the latest mall info.

Content Management Systems

Our distributed & highly automated Content Management Systems (CMS) help the mall marketing staff or individual stores to input store information, mall amenities, deals etc with a few clicks. These role based solutions can be accessed through the web or mobile application.

Analytics

Our analytics suite provides real actionable insights. We capture not only the on-app behaviour of the mall customer but also the physical one. Intent based information like search queries, page opens, and other events combined with actual store visit, dwell time, loyalty data build a true user profile.

Search and browse

Real time alerts and notifications

Indoor Positioning and Navigation

Digital Parking and Food Courts

Loyalty Programs

Social Integrations

Content Management Systems

Analytics

What we Build

Mobile app

Solution

We build world class native mobile applications for iOS and Android phones with emphasis on natural, real-life inspired user experience.

CMS

Solution

End to end solutions to collect and record data points from different sources. Content generation & management systems to help power content for your mall app.